Longines Weems Second Setting and Lindbergh Hour Angle Watch Advertisement

Longines Wittnauer, the American partner to the Swiss Longines company, found that the combination of the public's fascination with aviation and Charles Lindbergh's celebrity an excellent combination for selling watches. The actual demand for navigation watches was relatively low in the mid-1930s, but their appeal as artifacts of the air age made them irresistable to some wealthy individuals who could afford them. 

Caption:
These watches were often more popular for their use as fashion accessories than their practical application as navigational tools.
Type: Document
Credit: National Air and Space Museum, Smithsonian Institution.
Origin: National Air and Space Museum, P.V.H. Weems Collection
Innovations
Navigation Methods
 
These watches were often more popular for their use as fashion accessories than their practical application as navigational tools.